NatchiQ

March 1, 2008

The Stay-at-home Server

Filed under: Apple, Humorous, Internet, Marketing, Microsoft — Noah W. Smith @ 10:19 am

I’m one of those guys who thinks the “I’m a Mac” ads are very clever, and funny, and the fact that I’m writing this from my MacBook is in part due to the “Cult of Mac.” Score one for Redmond with their new Windows Home Server ad campaign. It consists of Daily Show-esque videos (not terribly funny), and this satirical gem:

Windows Home Server

It certainly looks like Microsoft is selling branded hardware, which is a big step in the Apple direction. Is this one of Bill Gates’ last acts, or one of the first from the new regime?

February 2, 2008

Adventures in Targeted Advertising

Filed under: Football, Humorous, Marketing — Noah W. Smith @ 6:34 pm

They can’t possibly have targeted that hair-replacement ad to Belichick’s photo, right?

Hair Ad

Source: SportsIllustrated.com

August 27, 2007

Jameson’s T-Shirt Ad Campaign

Filed under: Business, Marketing — Noah W. Smith @ 9:49 am

Pandora, the music discovery platform that I use nearly every day and love, has recently started showing ads from Jameson’s new ad campaign: customized t-shirts with your name instead of the first four letters of their name. Now, I’m not in the market for that sort of shirt, but I do know a nifty application of the web 2.0 when I see one…

It would be interesting to see the final numbers from this campaign - I wonder how many people will order. I imagine we will know if it is incredibly successful, as there will be copycat campaigns everywhere (personalized Captain Morgan shirts first, probably).

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